Marin, this is very interesting news coming from Apple. I am primarily concerned with Apple's focus on only including users of their products. I assume the iPhone/iPad, and perhaps the broader smartphone audience will be able to participate in "Places" while the rest of mobile audience will likely be left out. My company, Cherple, aims to provide ANY mobile user in the U.S. today with access to dynamic mobile social networking. This is achievable leveraging a technology we all already know and love in SMS messaging (texting). By utilizing SMS, users are provided with the perfect means of communication between their mobile and online devices. Suddenly participating in mobile social media is no longer exclusive. Also appealing about our solutions is the ability to offer advertisers with targeted in-text ads, which ensure views, unlike the haphazard banners you see on popular Web-based social networking sites. Thanks for the great read Marin!.
source:http://www.intomobile.com
